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unplug Archives | Paul Terry & Associates
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Unplug!

unplugPersonal technology has completely transformed our work and home lives… and in most ways for the better. For many small business owners, technology is an the essential part of business operations. Our computers and smart phones are lifelines to our businesses.

We call, we email, we text, we tweet, we Skype. We check on orders, follow-up with vendors, employees, customers or clients, and stay on top of what’s happening in our industry.

All important. But what about when the technology starts to become an obsession? We don’t dare turn off our phones lest we miss something really important. We grab the phone as soon as we wake up and it is on our chest as we fall asleep. We check our email constantly without even realizing we are doing it.

How do we find the right balance between being attentive to our businesses and attuned to other aspects of our lives and the world around us? Is it possible to manage a business well without being “always on” and “always available”?

I think it is, but stepping away from personal technology takes a conscious effort. The first step: make a specific commitment. You can commit to “unplug” for one hour a day, one day a week, or just one day a month. Perhaps you can create a new tradition of staying away from the phone or computer until you have been awake for 30 minutes, or no phone at the table during meals. Hopefully, whatever your commitment, the end result is that you will feel renewed, refreshed and open to new possibilities. Unplugging may allow for new business insights.

If this sounds appealing, a good time to start is now! (Like time management strategies, it is always good to just start right away.) You can “unplug” with others by participating in the National Day of Unplugging this March 6-7, sundown to sundown.

Or you can plan your own “unplugging” tradition. The idea is to decide what is important to you. What are your reasons for disconnecting from technology? What would you like to do with that time (however long it is)?

On this year’s National Day of Unplugging, I plan to take a long walk without my phone, take my grandchild to the playground and have a family meal filled with good conversation.

If you unplug, what will you do?

Tiffany Schlain, filmmaker and founder of the Webby Awards made this short film with her husband Ken Goldberg that lampoons the technological addictions of this generation. She and her family have been observing a weekly uplug for the past few years.

Take a Break, Gain Perspective

Owning a small business requires all-consuming focus and it can be really hard to take a break. Yet it’s important for your health and the health of your business to un-plug and get away sometimes.

taking a break

Lake Louise and the Canadian Rockies

Recently I traveled to the Rocky Mountains of Alberta Canada for a two-week vacation in Banff and Jasper National Parks. I was last there as a kid road tripping with my family from Vancouver, British Columbia. Traveling to Canada brought back old memories but also a fresh perspective. Climbing steep paths and breathing the mountain air was invigorating. I felt refreshed by the physical exertion and the natural beauty around me, and in these new surroundings I was able to see myself and my business in a new light. Away from the constant demands of day-to-day tasks, I was able to free-associate and dream about broader goals.

Getting away from the daily routine is key to being able to think creatively as a business owner. When we give ourselves time to relax, sleep in, exercise and do something fun that has nothing to do with our business, it can actually make us more productive and can even lead to new ideas. According to Tony Schwartz’s article in the New York Times earlier this year, “a new and growing body of multidisciplinary research shows that strategic renewal—including daytime workouts, short afternoon naps, longer sleep hours, more time away from the office and longer, more frequent vacations—boosts productivity, job performance and, of course, health.”

John Donahoe, CEO of EBay, spends two weeks every year at a beach house on Cape Cod with bad cell phone service and no internet connection. “Without a constant barrage of work issues to respond to, I find that my mind calms down and my intuition begins to come alive. I am able to see things through a more creative lens and new ideas often emerge from my ‘time off’”.

You don’t have to travel a far distance to take a break. You can set aside 10 minutes a day for quiet reflection or a walk around the block.  Even that short time away from work can be beneficial, especially if you do it regularly.

As small business owners our work is never done. The demands of the business and our own drive to create the best product or offer the best service can lead to workaholic behavior, which can often make us less productive. With the computer always on and the cell phone always in our pocket, it’s hard not to read every new email or respond to every call or text. We become reactive instead of proactive and can drift away from what is most important.

We often worry that things will fall apart if we’re not there or not constantly connected. But if we have developed good systems with well-trained employees we can trust, it may be easier to get away than we realize. The business can survive for a night or a few days without constant contact or input. And, more importantly, it may thrive because of that break and that time for reflection.


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