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PTA, Author at Paul Terry & Associates | Page 2 of 9
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How to Handle Business Complexity

A common issue for small business owners is the relationship between business skills or management capacity and the complexity of the business.

complexity

If you start a business slowly, you may be able to handle everything yourself.  If you only have one or two products or a limited customer/client base, your systems can be quite simple.  But…

  • Are you financially sustainable?
  • Can you generate enough capital or cash flow to reach break-even?
  • Is the business profitable?

To create a self-sufficient business, you may have to scale up or increase your business’ complexity.  And as you do so, your business skills and management capacity must keep pace.  Getting this balance right is an on-going issue.  To grow the small business, things get complicated… perhaps more than you can manage well.

  • Is it better to wait until you have all the skills to handle the increased complexity?
  • Do you go ahead and grow now and hope that you will develop the skills “on the fly” to be successful and sustainable?
  • Should you hire someone with more expertise to help you?

To manage your business’ increasing complexity, it is essential to focus on these six key areas:

1. Pay attention to the your weak links.

Your lack of skills as a small business owner in any key area of your business (management, operations, finances or marketing) can limit your success. There is a good chance you already know your areas of weakness. Cash flow management? Operational systems? Managing others? Take the time to identify a key weakness and make it a strength. (Think about a simple SWOT analysis.)

2. Improve your own business skills now.

Find the help you need NOW before your current knowledge limits your business. This may mean taking a class, reading a book, following relevant blogs, finding a peer mentor, or working with a business adviser or coach. The key is to put aside some regular time (every day, week or month) for your personal education.

3. Bring in others with the skills you need.

Being a small business owner does not mean that you have to know how to do everything yourself or that you have to do it all alone. Often the smartest approach is to hire someone who can do a particular business task better than you. This could be an outside professional or an employee with skills in the specific area of need, such as a bookkeeper to help you manage cash flow, or an employee good at sales. (It may only be a short-term need until your internal systems improve.)

4. Take a leadership role.

You may have started your business because you love making your product. But to create a successful business you may need to hire someone else who can make the product at a cheaper price. This could be an employee that works directly under your supervision, or an outside manufacturer or co-packer. (See these six tips when planning to hire employees and step into a leadership position.)

5. Put good systems in place.

It is challenging to take on larger projects, additional clients or more employees if you don’t have clear (and documented) systems. It is hard to hire someone else to help you if you need to take a lot of time to show them how to do the work because it is all in your head instead of written down. Without good systems, it is also harder to take a break!

6. Don’t stop planning.

Growing a business can sometimes feel like a set of spiral movements around and around—seemingly sending you one place and then another. Yet your business challenges and your careful responses to those challenges can create a great foundation for growth. A solid business plan can also help you predict and prepare for the complexities ahead. Remember, planning isn’t a one-time thing. It helps you to take the pulse of your business—over and over again. So, take the time to identify your weaknesses, challenges and opportunities and create a plan to take your business to the next level.


At Paul Terry & Associates, we work with many small businesses that are confronting the tension between management capacity and business complexity. Some clients are eager to grow their businesses but feel stuck, unsure how to reach the next level or increase sales given current skills or resources. Some clients are struggling to keep up with the demand for their products/services. Using an action planning approach, we work with small business owners to assess the current situation and create a road map to reach their goals. Our goal is to help clients prepare for the road ahead, manage the increasing complexities, and build businesses that are profitable and sustainable for the long term.

Happy Entrepreneurship Month – Give Thanks!

Did you know that November is National Entrepreneurship Month? In celebration and recognition of entrepreneurs and small businesses across the country, President Barack Obama proclaimed November National Entrepreneurship Month.

This is a wonderful thing! It is important to recognize small businesses and their impact in our communities. Small business owners deserve our attention and our thanks because we all benefit from their passion, dedication, innovation and hard work.

I am thankful to all the small business owners that I teach and work with every day, and for the small businesses that improve life in my neighborhood. I am also thankful to the organizations and small business support professionals who make it possible for entrepreneurs to launch and to succeed.

Last month Renaissance Entrepreneurship Center gave awards to three remarkable women whom I had the pleasure to teach in Renaissance’s Business Planning Class. This video, which highlights their stories, illustrates why it is so important that we support the small businesses and small business owners around us.

Take a look, and be sure to thank the entrepreneurs in your life. They need and deserve our support and encouragement… not just this month but all year long!

Happy Thanksgiving.

In the news

PTA students and clients have been receiving great press over the past few months and we want to share some of their news…

This summer SF Chronicle included an interview with Andrea Kenner, owner of the Sebastopol boutique, Tamarind. Andrea took the first 14-week Business Planning Class offered at Renaissance Marin in the Fall of 2012. The article also plugged another Renaissance (SF) Business Planning Class graduate, Ali Golden, “Oakland’s It designer”.

bay area small business

Rusty Olson, Renaissance Business Planning Class graduate from Spring 2013, opened Rusty’s Southern in the Tenderloin this Spring and has received nice press from Inside Scoop SF and the San Francisco Chronicle about his delicious Carolina-style BBQ.

bay area small business

In August I opened the paper and saw the smiling face of Beth Vecchiarelli, BP Class graduate from Fall 2014 and owner of Preserved in Oakland. Beth teaches classes on traditional methods of food preservation and her store carries D.I.Y. supplies for everything from cheesemaking and fermenting to pickling and dehydrating.

bay area small business

Blake Joffe, BP Class grad from Winter 2011 and co-owner of Beauty’s Bagel Shop was mentioned in a New York Times article, “Why Is It So Hard to Get a Great Bagel in California?“. His co-owner and wife, Amy Remsen, was a featured guest on an early August episode of KQED’s Forum with Michael Krasney about the same topic. Also this year, Thrillist named Beauty’s Bagel one of the 12 most important restaurants in Oakland, and Blake and Amy were featured in the recipe section of the SF Chronicle.

bay area small business

This year PTA client and Renaissance graduate LauraLe Wunsch has been receiving some great press for her unique product business, Oxgut Hose Company, which creates beautiful hand-crafted products with recycled fire hose salvaged from US fire departments. The Culture Trip labeled LauraLe one of 10 contemporary designers in San Francisco you should know about, there was a nice article this month in Country Living Magazine, and the final issue of Anthology Magazine (issue 21, Fall 2015) includes a feature on the business.

bay area small business

The SF Chronicle Island Style Section in mid October include a nice feature on jeweler Luana Coonen, BP Class grad from Summer 2014, and the impact of nature in her jewelry.

bay area small business

The Dogwatch neighborhood in San Francisco has a new design destination – Industrious Life, co-founded by Renaissance BP Class grad from Winter 2012 – Patti Quill. Patti and her co-owner Patti Davidson opened the shop this year and were recently featured in the San Francisco Chronicle.

bay area small business

In October, PTA client The Good Life Grocery was honored with the San Francisco Examiner’s Reader’s Choice Award for the Best Grocery Stores! bay area small business

And last but not least, we are thrilled that PTA client Bay Area Medical Academy, founded by Simonida Cvejic, was one of just 20 Mission Main Street Grant recipients for 2015, chosen from applicants around the country to receive a $100,000 award from Chase! Congratulations!

bay area small business

Sustainability in Business

We frequently teach and meet with entrepreneurs who want to run sustainable and responsible businesses. For them, it’s not just about the bottom line but the triple bottom line – people, planet and profit. How do we care for our employees? What kind of impact are we having on the environment? Can we build a good business that is also profitable?

Financial sustainability is a must for any small business’ survival and long-term success. But socially and environmentally responsible business practices are also essential if we want our businesses and communities to thrive.

What does “sustainability” mean for a small business?

It could mean…
• Offering employees great working conditions, paying competitive wages, and/or providing educational options and opportunities for advancement.
• Creating and/or selling products produced in ways that minimize harm to the environment and preserve resources.
• Sourcing materials locally and supporting local industries.
• Operating transparently – sharing data and treating competitors as colleagues.
Giving back to the local community – donating profits to a charitable purpose, mentoring other small business owners, etc.

Sustainability has certainly become a buzzword in business. Yet when implemented in real ways, it not only benefits the wider community but can have positive benefits for your business directly – attracting new customers and committed employees and increasing efficiency and profit.

We asked some of our clients and colleagues about their sustainability practices. They shared their advice for other small business owners who want to incorporating sustainable practices into their businesses.

Rachel Lewin of RxOrganics

business sustainability

Sustainability is central to Rachel Lewin’s business RxOrganics, which locally manufactures “green” kitchen and medical garments. Rachel’s sustainable business practices give her a competitive edge by distinguishing her products in the uniform/professional wear marketplace.

For Rachel, sustainability is not just a marketing tool. She is always thinking about the environmental impact of every decision, from her supply chain to her end products. Tracking and measuring those practices is also central to her operation.

“It is integral to maintaining our “green” certification status with the city and various accrediting agencies to have all of our efforts clearly documented. We are constantly checking our systems to make sure that we can confidently sell our values to our customers and end users, and seeking additional certifications related to sustainable and socially responsible business practices. We are currently seeking a Higg Index score for our manufacturing practice.”

Rachel’s advice to other business owners: Be sustainable from the start and track what you do!

“It is much easier to scale responsibly if you build your foundation sustainably. Keep it simple and clear and document all your steps and actions — even the little unglamorous ones, like changing your toilets and water faucets to low flow. It all adds up! Ultimately the customers appreciate a mindful organization over a cheap one. You’ll see!”

Melissa Joy Manning of Melissa Joy Manning Jewelry

business sustainability

When jeweler Melissa Joy Manning started her business, Melissa Joy Manning Jewelry, in 1997 she wanted to create jobs for other artists: “I distinctly remember being told that I could never operate a business in such a competitive market with on-shore labor. Thankfully, I followed my heart and built a business around a local community. Now “American Made” is a driving marketing force in our industry and we lead the fashion industry in responsible practice.”

Sustainable practices are central to both jewelry production and packaging at Melissa Joy Manning. They use only 100% recycled metal sourced from a “green” certified US refiner, their precious stones follow the Kimberly Process, and they are buying more of their stones directly from mine owners to have true clarity on their gem chain of custody. Additionally all MJM packaging is recycled, jewelry pouches are made in the US from certified responsible felt, and MJM carbon offsets every box shipped to neutralize their carbon footprint.

For Melissa, though, the most important sustainable business practices relate to the reason why she went into business in the first place. All Melissa Joy Manning jewelry is hand made in her own studios in New York and Berkeley by artists earning a living working wage, with full benefits, competitive bonuses and retirement packages.

Melissa’s advice to other business owners: Start small!

“Make little changes that can be easily incorporated into your business practices. You can then add or change your practices to increase your sustainability. It can be incredibly intimidating to try and change everything at once. Starting small, however, leads to greater, more successful cumulative change that can be grown as the business can afford it. In the long run being responsible is not only more efficient and sustainable, it is cheaper and leads to greater profit and stronger ties to your market.”

Gwen Kaplan of Ace Mailing

business sustainability

Gwen Kaplan, CEO and founder of Ace Mailing, has been focused on sustainability since founding her direct mail business almost 40 years ago. When she was president of the Small Business Commission in the late 1980’s she started the Green Ribbon Panel which provided small businesses with sustainable or “green” solutions and recognized San Francisco green businesses. (This panel ultimately became the San Francisco Department of the Environment.) Ace Mailing was the first company in the US to sell recycled paper retail in bulk cartons for copy machines. Since 2007, Ace Mailing has been carbon neutral through TIST and the Institute for Environmental Innovation.

Gwen’s advice to other business owners: Evolve!

“Ace Mailing is continually living, breathing and changing to meet the needs of our clients.”. Sustainability requires strategic evolution of your business. Focus on your target market and meet their needs to achieve long-term sustainability.

Ultimately, it is important to remember that…

There are many ways to create a sustainable and responsible business. The sustainable practices that you decide to employ will be unique to your type of business and your style of doing business.

Instituting new business practices may not be easy or quick to implement. Changing how you operate takes commitment, and often time and money to get new ways of operating established.

Creating a more sustainable business is a process. As Mark Dwight, founder of Rickshaw Bagworks in San Francisco says in this Inc Magazine article, “Sustainability is a journey, not a destination.”

The first step is to just take a step! As Melissa says, choose one small way to improve your practices. Implement that practice into your business and see the results. (This is what business action planning is all about.) You will learn from it and build on it!

How is YOUR business embracing sustainable practices?

Entrepreneurs of the Year

On Wednesday, October 7th, Renaissance Entrepreneurship Center will be honoring three graduates of Renaissance’s 14-week Business Planning class at their annual gala. The award winners are exemplary business owners who have minimized personal risks and were motivated to plan carefully in order to launch successful small businesses. It has been a pleasure to teach them, provide one-on-one support when needed, and watch their progress as they establish their businesses and positively impact their community.

Established Entrepreneur of the Year Award
entrepreneurs

Wendy Lieu, owner of Socola Chocolatier, had already been operating her chocolate business part-time with her sister for many years when she took the Business Planning class in 2012. With the business skills and confidence she gained in the class, she  was ready to take the business to the next level.  In early 2014 Wendy and her sister Susan opened their retail shop on Folsom Street in San Francisco. They now employ five people and also have a thriving wholesale business!

Emerging Entrepreneur of the Year Award
entrepreneurs

Antoinette Sanchez, owner of Endless Summer Sweets, was a long-time Renaissance employee who worked with me to coordinate the Business Planning Class at Renaissance SoMA. She took all the Renaissance classes, received access to financing support from Gwendolyn Wright of The Wright Consultants, and studied with La Cocina. She left Renaissance two years ago to focus full-time on bringing funnel cakes and kettle corn to parties, events and street festivals all over the Bay. She will soon open her own store on Shattuck Avenue in Berkeley!

Angela Cain Memorial Award
entrepreneurs

A graduate of the Business Planning class and a long-time Renaissance business incubator tenant, Brigette Renee LeBlanc, owner of LeBlanc and Associates, LLC has used all her training, support and referrals to develop her own business providing full-service event consulting to Bay Area clients.

These three women were committed students, wrote great business plans and took what they learned and applied it to their businesses. We are so proud of them and what they have accomplished. Please join me in congratulating these amazing small business owners!

Join Renaissance at City View Metreon on Wednesday October 7 at 5:30pm to honor the Entrepreneurs of the Year and enjoy the Renaissance pop-up café, dessert bar and marketplace. Many  Business Planning Class graduates will be in attendance. Many graduates have generously donated their products and services to the auction, including Heidi Gibson of The American Grilled Cheese Kitchen, Seán Patrick of Calibur, Gail Lillian of Liba Falafel, Nick Hormuth of Pedal Inn Bike Tours and Provisions, and Steve Fox of Urban Putt. We invite you to attend the Gala, reconnect with business colleagues, and enjoy the program plus networking, food and music!

Small Businesses Giving Back

A small business’ relationship with its community is essential for its success. Small business owners need their local communities to know what they do, respect their work, and spread the word about their products and services.

According to a study by The Fidelity Charitable Fund and Ernst & Young, most business owners are also inspired to give back to their communities — 89% of entrepreneurs donate money, both personally and through their companies, to support charitable causes, while 70% donate their time.

Because small businesses are well connected to their communities and motivated to provide support, they are in a great position to do a lot of good!

Giving back doesn’t have to mean a large financial outlay or donating hours and hours of your time. By connecting how you give (and to whom) with your interests, skills, services or products, you can contribute in a meaningful way and have a large impact.

Your small business can also get a lot in return. The causes and organizations you support will differentiate your business from competitors and can, in turn, strengthen your ties to customers and clients. Giving back to your community can increase your visibility, increase customer or client loyalty and also increase employee morale.

Here are some ways that you can contribute – and some San Francisco Bay Area business owners who are doing just that!

  • Mentor other small business owners. There is a strong possibility that your success is due in part to the people that helped you along the way. You, too, can help others be successful. Do you have business expertise that could be valuable to someone either inside or outside your industry? Heidi Gibson, owner of The American Grilled Cheese Kitchen has made mentorship a priority. She offers internships to new food entrepreneurs and volunteers her time to help small business entrepreneurs in Renaissance Entrepreneurship Center’s Business Planning Class with their business financials.
  • Organize a volunteer day for your employees to boost morale and foster increased engagement and team-building. You don’t have to have employees to volunteer. My volunteer experience with fellow Potrero Dogpatch Merchants Association members at the San Francisco-Marin Food Bank was a fun bonding activity for our local merchants association.

 giving back

  • Share your knowledge/skills with local organizations. Create a partnership with a local organization that is in alliance with your business and offer your expertise. Avital Food Tours offers unique culinary adventures in the Mission District, the Haight Ashbury, North Beach and Union Square. Owner Avital Ungar volunteers with the Legacy Bars and Restaurants Project run by SF Heritage. She has helped train tour guides for SF Heritage’s Haas-Lilienthal House and organized a pop-up speakeasy to raise money for the Project.
  • Create customer incentives. Commit to donating a certain percentage of each sale to an organization, offer discounts to customers who support particular causes, or create a contest to encourage customers to engage. Shivani Ganguly, owner of Bom Dia Market in San Francisco’s Noe Valley neighborhood supports the non-profit Kitchen Table Advisors. In February, she supported them by donating all proceeds from the sale of prepared foods on one day.
  • Donate products. Donating products or giving away samples at events can be a great way to reach new customers and support a cause that you believe in. Claire Keene of Clairesquares frequently donates delicious products to support organizations doing good work. She recently donated her treats to a silent auction supporting Techbridge, an organization that inspires girls to discover a passion for technology, science and engineering.
  • Donate to organizations in line with your values. Supporting organizations that you believe in shows your customers your business’ values. Keith Goldstein, founder of Everest Waterproofing and Restoration Inc. is committed to donating a minimum of 10% of pre-tax profits to charitable organizations, both local and international, He also sponsors Tibetan refugees for jobs, helping them create new lives for themselves and their families in the United States. Neal Gottlieb, founder of Three Twins Ice Cream launched an initiative called Ice Cream for Acres. Three Twins donates money to land preservation efforts every time they sell a cup or pint of ice cream.
  • Join a non-profit board. Ken Stram, owner of 2Bridge Communications is a board member of the Golden Gate Business Association, the city’s LGBT chamber of commerce. “I’m a bit introverted,” he says, “so being a board member gets me out of the office and keeps me engaged with the LGBT small business community. The board experience is sharpening my leadership and collaboration skills, too. The experience is also good for business—it positions me as a leader and puts me in front of an important audience on a regular basis.”

The Volunteer Center helps to match Bay Area non-profits with individuals looking to give back and get involved at a deeper level. Check out their Board Match events.

There are many ways to make an impact. How do YOU give back? Who are the small businesses owners that you know who are making a difference?

Aunt Ann’s Sustains

It was a pleasure to see the Collins family recognized with an award on May 27th from USF’s Gellert Family Business Resource Center. (I was honored to help present the award to the Collins sisters).

Denise and Sue Collins are the third generation of Collins women to own and manage Aunt Ann’s In-House Staffing …and their 91-year-old mother is still connected to the business!

 family business award

Denise was a student of mine at Renaissance Entrepreneurship Center  in 1988 and Aunt Ann’s has been a PTA client over the years. Aunt Ann’s has been in operation almost 60 years, and over that time they have placed nannies, housekeepers, chefs, estate managers, personal assistants, gardeners, etc. in over 100,000 jobs. Quite an accomplishment and a great example of a sustainable and long-lasting family business!

In addition to the honor of the award, Aunt Ann’s will receive support and resources from the Gellert Family Business Resource Center to help strengthen various aspects of the business. Congratulations Aunt Ann’s! Here’s to another 60 years and beyond.

Are YOU a part of a family business? Be sure to register for the 2015 Family Business Conference on June 10th at the University of San Francisco. This networking breakfast and workshop will include perspectives from industry experts and family business owners on succession planning and the other key issues affecting family-owned businesses.

Small Business Week!

small business week

Don’t miss it! Small Business Week begins and ends with Sidewalk Sales in 20 neighborhoods throughout the city, Saturday, May 16th and Saturday, May 23rd.

The kick-off event on Monday night, May 18th is not to be missed (tickets mandatory, but only $20). Flavors of San Francisco is a great opportunity to network with small business owners and small business resource organizations and eat delicious food from San Francisco restaurants. (Other mixers are taking place throughout the week, too.)

Friday, May 22nd will be the heart of it all — the Small Business Conference includes over 50 workshops jam-packed with info on a variety of topics relevant to small business. (Workshops are FREE but space is limited.)

Please participate!  Small Business Week is a great opportunity to network, gather good information and celebrate the small business community in San Francisco!

I’m proud to see Renaissance Entrepreneurship Center graduates featured on the Small Business Week website: Pinkie’s Bakery, Frisco Fried, Socola Chocolatier and Van Meter Williams Pollack.

small business week

Getting into Business

Emerging entrepreneurs can be a different breed. They are excited about their business ideas and are driven by their passion… but it may also blind them to some degree. How do people start a business with their eyes wide open and set themselves up for success right from the start?

start a business

Passion is essential

First, passion and conviction are essential. You need to know who you are and what you want to do. Then there is the choice of business model and knowing your product or service inside and out. You want to be ready to eat, drink and breathe business ownership… and wake up and do it again the very next day.

Know your market

Even if you have the best business idea and you are confident in your ability to make a product or provide a service and set up a successful business model, the great arbiter of success is the marketplace. Your business concept must be viable, not just to you, but to the people who will be your target market. How do you know your business expectations are not fiction? To get the answer, you must talk to people, survey potential customers or clients, and test your assumptions.

Test your concept

Once you have an idea of the marketplace, you want to test the concept. You can pop up in someone else’s space or test your product or service at a street fair or makers fair. You can get friends to hold events and sell your product in their living rooms. You can convince a friend who has a retail shop to let you set up a trunk show. If all goes well, the experience will make you feel more secure that your business idea is a good one and that you want to own and run a business.

Can you now say YES to these 5 key questions?

  1. Do I really enjoy being in business?
  2. Can I attract the customer or client who will appreciate my business and will pay for it?
  3. Am I good with customers and can I provide excellent service?
  4. Does my business model make money or will it at least break even “soon”?
  5. Can I envision myself persevering for the next 12 to 18 months to really establish my business?

Time for planning

Some degree of prior business planning is essential. To help guide you, you can take a class, read a book, or ask an experienced business owner for support. However you do it, the purpose of a plan is to define your business offerings, specify your market, outline the essential management skills needed, and create realistic financial projections with a well-timed series of action steps. Your final plan will be a useful document for potential investors, funders or business partners. But the primary purpose for writing a plan is for the process itself. It forces you to be objective and critical, identifying weaknesses, challenges and opportunities and setting benchmarks to track progress. Ultimately, it will give you confidence to get into and continue with the business.

Take the plunge

So you have made some initial sales, carved out time on weekends to work on the business and you are still excited about doing it. Actually, it is all you can think about. How do you take the plunge from part-time to all-in?

There are many different ways to do it.

  • Wait to launch until you have raised enough start -up capital – either through personal savings, bank loans or crowd fundraising.
  • Convince your friends and family to lend you money (perhaps with no interest) and agree that you do not have to pay them back for at least three years.
  • Approach your employer and negotiate to work only four days a week and use that extra day to work on your business.
  • Move from full-time employment to a contractual arrangement so that you can set your own hours and take time off when needed for the business.
  • Find an active or silent business partner with capital to invest in the new business and cover business expenses for the first year.
  • Marry well and/or use your future inheritance to support your entrepreneurship habit!
  • Quit your job and go all in right away, using credit cards to get you through the cash flow negative start-up period.

The path to small business ownership is unique for each entrepreneur. It depends on your tolerance for risk, your access to capital and cash flow, your skills and experience running/managing a similar enterprise, and your support systems.

Time, money and the prospect of failure are common hurdles for almost every small business owner starting out:

  • How do I find enough time to devote to my business?
  • Do I have enough funds to support myself while the business is developing/evolving in the first 6, 12 or 18 months?
  • Can I respond well to short-term failures as I navigate my way to long-term success?

You may struggle to find the right strategy to get your business off the ground but if you have passion for your business idea, some success from product or service testing, solid financial projections, and a strong support network… YOU CAN DO THIS!

Are entrepreneurs crazy? Sometimes yes. But that’s just what may be needed to jump in and swim! Some start in the shallow end of the pool and tip-toe down the stairs. Others lower themselves down the ladder until they are fully immersed but continue to hold onto the edge. And then there are the ones who leap off the diving board straight into the deep end. No matter your approach, just make sure you can see the edge and make your way back to solid ground as needed. But if you really want to swim in the world of small business ownership, you first just have to get into the water!

Business Exit… have you thought about it?

Many tech entrepreneurs think about their business exit from day one. Acquisition is central to their business model. But most small business owners don’t think about it… they are too busy getting into business! An exit plan should be a part of every entrepreneur’s business planning process — though this is the least understood part of the business plan, and often ignored.

business exit

Don’t wait. Think about a business exit now.

No matter how successful you are in business and how much you love our work, you should think about what will happen to your business when you no longer actively manage or run it.  At some point down the road—a couple of years or decades from now—you will leave your businesses (or your businesses will leave you). Personal circumstances might change or burn-out could happen. You may be ready to pursue a new endeavor or want to retire. Or someone could approach you about buying your business.

Business exit options

You may not be able to predict your business’ success, your future interests, or the direction of the marketplace. But you can start thinking about the business exit options that could be a good fit for you.

There are a variety of ways to exit your business. You could pass it to a family member, partner, employee or other business stakeholder. You could sell it to an outsider. You could liquidate it and sell the assets, or you could file for bankruptcy.

How will you figure out what is best for you and your business?

Envisioning the future

We encourage you to think about the future of your business and what it might look like when you are not at the helm.

  • Is your goal to create a legacy business that will last forever?
  • Do you ultimately want to pass the business on to a family member?
  • When you are ready to stop running the business, do you hope to sell it?
  • Would you want the business taken over by an employee(s), partner or other internal stakeholder or would you want to sell to an outside party?

The vision for your business will change as your business develops and circumstances change, but thinking about your business’ trajectory, including your exit, is a key part of strategic planning and business growth. (If you are in a business partnership, it is important that you have an ownership agreement, from the beginning, that spells out what will happen if one or more partners wants to exit the business.)

Planning your transition

When you are ready to think seriously about transitioning away from your business, you need a business exit plan. Just as a good business plan is an important part of business start-up, a good exit plan is key to a smooth transition away from the business.

We help our clients through the transition planning process. This includes identifying or clarifying your motivations and goals, assessing the current strengths and weaknesses of the business, and creating a role transition or business sale timeline with clear benchmarks. We then help business owners stay accountable to their plan.

Our goal is to help small business owners feel ready for their next steps, with a feasible and straightforward plan to guide them through their transition.  Learn more about our ownership transition consulting services.


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